{"id":830,"date":"2024-11-14T12:12:30","date_gmt":"2024-11-14T12:12:30","guid":{"rendered":"https:\/\/www.diamondtrov.com\/guide\/?p=830"},"modified":"2025-08-07T07:24:09","modified_gmt":"2025-08-07T07:24:09","slug":"guide-to-buying-engagement-rings-online","status":"publish","type":"post","link":"https:\/\/wp.diamondtrov.com\/guide\/guide-to-buying-engagement-rings-online\/","title":{"rendered":"The Ultimate Guide to Buying Engagement Rings Online"},"content":{"rendered":"\n<p>We buy our clothes online, we book our vacations online, we can even buy our groceries online, but have you ever considered <a href=\"https:\/\/www.diamondtrov.com\/bridal\/engagement-rings\/\" target=\"_blank\" rel=\"noopener\">buying engagement rings<\/a> online? As more and more people take to online shopping the digital engagement ring space is booming. And with awesome perks like limitless inventory, lower prices and the convenience of shopping from home, it\u2019s no surprise that couples everywhere are turning to the World Wide Web to assist them in finding their dream forever adornment.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Is It Better to Buy an Engagement Ring Online or In Store?&nbsp;<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wider Selection: <\/strong>With brick and mortar stores what you see is what you get. When you shop with online diamond retailers you can expect a wider selection of loose stones, <a href=\"https:\/\/www.diamondtrov.com\/guide\/diamond-shapes-guide\/\" target=\"_blank\" rel=\"noopener\">diamond shapes<\/a> and engagement ring settings to choose from. Shopping online also allows you to browse both ready-made rings and customizable designs when searching for your perfect engagement ring.&nbsp;<\/li>\n\n\n\n<li><strong>Personalization: <\/strong>Do you want to create something uniquely your own? Some online retailers, such as Forever Artisans, specialize in custom designed rings and fine jewelry to help bring your one-of-a-kind vision to life.<\/li>\n\n\n\n<li><strong>Better Prices: <\/strong>Local jewelry stores charge more for their products because they have much higher overhead costs than online retailers. According to brilliance.com, \u201csavings of 20 to 30 percent are common when comparing in-store and online ring purchases. And the bigger the diamonds, the bigger the difference between prices.\u201d Which begs the question, <a href=\"https:\/\/www.diamondtrov.com\/guide\/how-much-should-you-spend-on-an-engagement-ring\/\" target=\"_blank\" rel=\"noopener\">how much should you spend on an engagement ring?<\/a><\/li>\n\n\n\n<li><strong>Ease of Purchase: <\/strong>Let\u2019s be honest, who doesn\u2019t love shopping online? You don\u2019t have to leave your house, and you can forget about pushy salespeople trying to upsell you. The online experience is everything that people love about shopping for high-quality <a href=\"https:\/\/www.diamondtrov.com\/rings\/\" target=\"_blank\" rel=\"noopener\">diamond rings<\/a> minus the inconvenience of browsing in person.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Where Is the Best Place to Buy Engagement Rings Online?<\/strong><\/h2>\n\n\n\n<p>When it comes to <a href=\"https:\/\/www.diamondtrov.com\/jewelry\/\" target=\"_blank\" rel=\"noopener\">fine  jewelry<\/a> shopping online, the possibilities are endless. From custom designs to loose diamonds, no matter what you\u2019re looking for the jewelry showrooms of the internet are sure to have something for you. But such a wide selection can be overwhelming to choose from, how do you know you\u2019re looking in the right place? Have no fear, we\u2019ve grouped several reputable companies according to their specialties to help make your decision a little easier.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Custom Design:<\/strong> If you\u2019re looking to add a twist to an already existing design or have an idea that\u2019s completely your own, a custom-designed engagement ring or wedding band might be right up your alley. Three brands that specialize in custom made rings and fine jewelry are Forever Artisans, Brian Gavin and Verragio.\u00a0Before finalizing your custom piece, be sure to consult a<em><a href=\"https:\/\/www.diamondtrov.com\/guide\/ring-size-chart-guide\/\" target=\"_blank\" rel=\"noopener\"> ring size chart <\/a><\/em>to ensure a perfect, comfortable fit\u2014especially for designs that can\u2019t be easily resized later.<\/li>\n\n\n\n<li><strong>Sustainability Focused: <\/strong>For the eco-conscious shopper, Vrai and Diamond Nexus both offer lab-created stones that are better for the world and your credit card statement. Growing in popularity among ethically-minded shoppers, <a href=\"https:\/\/www.diamondtrov.com\/guide\/reasons-to-choose-a-lab-grown-diamond-engagement-ring\/\" target=\"_blank\" rel=\"noopener\">choosing a lab grown engagement ring<\/a> means that you won\u2019t contribute to the poor working conditions, human rights violations and child labor associated with the traditional diamond mining industry.<\/li>\n\n\n\n<li><strong>Popular Online Retailers: <\/strong>If you want to shop with a tried and true online retailer three popular choices are James Allen, Blue Nile and Tiffany.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Well-Known Chain Stores:<\/strong> Similarly, you\u2019ll be hard-pressed to find a well-known chain store that doesn\u2019t also have an online showroom. Think Jared, Kay and Zales.However, some suggest that it\u2019s better to avoid shopping from these retailers if you\u2019re looking to save money online. According to an online source, \u201cChain jewelers have massive overhead to keep the large stores running, so they set much higher prices. For the same size and quality diamond, they can cost up to 50% more than online stores. If you\u2019re most concerned with price, then an online retailer will be the best choice.\u201d<\/li>\n\n\n\n<li><strong>Loose Diamonds: <\/strong>For a truly customizable experience, you can handpick your center stone and opt for a loose diamond. Buying a loose diamond allows you to get the exact shape, size and quality stone that you want. Since the average consumer chooses a one carat diamond, you may want to do research on how much a one carat diamond costs. You can then set the stone in your engagement ring or jewelry design of choice. There are many online jewelers that sell loose diamonds online, including us here at <a href=\"https:\/\/www.diamondtrov.com\/\" target=\"_blank\" rel=\"noopener\">DiamondTrov<\/a>.<\/li>\n\n\n\n<li><strong>Designer Engagement Rings:<\/strong> If you\u2019d prefer something more high fashion perhaps a designer ring is the right choice for you. What is a designer ring? Top designer ring retailer Whiteflash describes it like this, \u201cunlike more mass produced manufactures, a designer will only produce a relatively limited number of designs. With their own unique style and impressive craftsmanship reflected in elements that are unique to that designer, you can easily tell one designer from another. And you\u2019ll probably find that you\u2019ll be drawn to a particular designer whose style matches your own personal taste.\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Should I Look For in an Engagement Ring?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consider the 4Cs of Diamond Quality&nbsp;<\/strong><\/h3>\n\n\n\n<p>Remember, just because you\u2019re getting a big diamond for a lower price that doesn\u2019t mean you\u2019re getting a good deal (or the best diamond). Diamonds are ranked according to the 4Cs of diamond quality &#8211; cut, color, clarity and carat. So while you might be able to find a stone with a larger carat weight priced suspiciously low online, it\u2019s important to make sure that you aren\u2019t sacrificing other essential qualities like <a href=\"https:\/\/www.diamondtrov.com\/guide\/guide-to-the-diamond-cut-scale\/\" data-type=\"link\" data-id=\"https:\/\/www.diamondtrov.com\/guide\/guide-to-the-diamond-cut-scale\/\" target=\"_blank\" rel=\"noopener\">diamond cut scale<\/a>, color and clarity grade which will impact the overall beauty of your diamond.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cut: <\/strong>A <a href=\"https:\/\/www.diamondtrov.com\/guide\/the-best-diamond-cut\/\" target=\"_blank\" rel=\"noopener\">diamond cut <\/a>impacts its durability and scintillation (sparkle). You can rank a stone\u2019s cut based on its proportions, polish and symmetry of the diamond. It is not recommended to sacrifice cut quality when choosing your stone.<\/li>\n\n\n\n<li><strong>Color: <\/strong>Diamonds are graded on a color scale from D (the highest, completely colorless) to K (showing more noticeable yellow tones). Certain shapes, like the round brilliant cut, are excellent at concealing slight color tints, making even J or K grades appear nearly colorless. On the other hand, shapes like the princess cut do not hide color as well, so lower color grades can look visibly more yellow. The metal you choose for the setting also makes a difference. <a href=\"https:\/\/www.diamondtrov.com\/guide\/white-gold-vs-platinum-key-differences\/\" target=\"_blank\" rel=\"noopener\">White gold vs platinum<\/a> settings can highlight any yellow tint in a diamond, because their bright white tone makes the diamond\u2019s true color more obvious. In contrast, yellow or rose gold settings can help mask faint yellow hues and make slightly tinted stones appear whiter overall.<\/li>\n\n\n\n<li><strong>Clarity: <\/strong><a href=\"https:\/\/www.diamondtrov.com\/guide\/diamond-clarity-chart\/\" target=\"_blank\" rel=\"noopener\">Diamond Clarity<\/a> refers to how clean your diamond appears to the naked eye. All diamonds include some form of external characteristics known as blemishes, but these flaws will only be revealed under 10x magnification on a diamond with good clarity.Diamond clarity is ranked based on a clarity scale founded by the GIA. The highest clarity grading is \u201cFlawless\u201d while the lowest rating is \u201cIncluded\u201d. Clarity is another area that allows for a little wiggle room when choosing your stone, you don\u2019t necessarily need to purchase a stone with the highest rating, however, you don\u2019t want to buy a diamond near the bottom of the scale as it could have inclusions that are noticeable to the average person.<br>A reliable online diamond retailer will give a definite clarity grade for a ring\u2019s center stone, if this information is nowhere to be found you might not be making the best purchase.<\/li>\n\n\n\n<li><strong>Carat: <\/strong>Carat refers to the weight of a diamond and how large it is in appearance. You can expect a price jump from 1 carat to 2 carats or <a href=\"https:\/\/www.diamondtrov.com\/guide\/how-much-is-a-half-carat-diamond\/\" target=\"_blank\" rel=\"noopener\">half carat <\/a>as clear, colorless diamonds are much harder to find the larger you go.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Do I Know I\u2019m Getting the Best Deal?&nbsp;<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Certification: <\/strong>Before shopping with an online retailer check the site\u2019s certifications. Two reputable sources are the American Gem Society (AGS) and the Gemological Institute of America (GIA). Both the AGS and the GIA use their own grading system to rate diamonds, AGS focuses on a stone\u2019s cut and quality, while GIA ranks each gem based on the 4Cs of diamond quality &#8211; cut, clarity, color and carat. You can be confident that you\u2019re browsing beautiful and quality diamonds as long as the site that you\u2019re shopping with offers one of these certifications. Furthermore, both the GIA and the AGS offer diamond grading reports ensuring the quality and the value of your stone.<\/li>\n\n\n\n<li><strong>Quality Product Images and Video: <\/strong>Many sites include detailed photos and 360-degree videos of their products. While this experience isn\u2019t quite the same as being able to try your ring on in person, it does help to eliminate blind purchasing. As a rule of thumb, only trust retailers that include several high-resolution photos of the ring or diamond that you intend to purchase.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Returns and Warranties: <\/strong>It\u2019s industry-standard that physical stores offer a 30-day return policy on rings and fine jewelry and you can expect the same return policy when shopping for an engagement ring online. In some cases, you can even expect free returns on your purchase.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Additional Online Shopping Tips&nbsp;<\/strong><\/h3>\n\n\n\n<p><strong>Verify Retailers:<\/strong> We can\u2019t stress this enough when it comes to making a purchase as big as a wedding ring shopping online can be risky if you aren\u2019t careful. That\u2019s why it\u2019s important to buy diamonds from reliable retailers. However, if you have your heart set on an engagement ring or wedding band or<a href=\"https:\/\/www.diamondtrov.com\/rings\/right-hand-rings\/\" target=\"_blank\" rel=\"noopener\"> right hand rings <\/a>from a smaller-scale company don\u2019t fret, they may be 100% legitimate, just be sure to do your due diligence first. That includes reading online reviews, reports from the Better Business Bureau and social media business page feedback.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We buy our clothes online, we book our vacations online, we can even buy our groceries online, but have you ever considered buying engagement rings online? As more and more people take to online shopping the digital engagement ring space is booming. And with awesome perks like limitless inventory, lower prices and the convenience of&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[61,62],"class_list":["post-830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jewelry-guide","tag-engagement-rings","tag-engagement-rings-online","article","has-excerpt","has-avatar","has-author","has-date","has-comment-count","has-category-meta","has-read-more","has-title","has-post-media","thumbnail-"],"_links":{"self":[{"href":"https:\/\/wp.diamondtrov.com\/guide\/wp-json\/wp\/v2\/posts\/830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.diamondtrov.com\/guide\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.diamondtrov.com\/guide\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.diamondtrov.com\/guide\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.diamondtrov.com\/guide\/wp-json\/wp\/v2\/comments?post=830"}],"version-history":[{"count":5,"href":"https:\/\/wp.diamondtrov.com\/guide\/wp-json\/wp\/v2\/posts\/830\/revisions"}],"predecessor-version":[{"id":1633,"href":"https:\/\/wp.diamondtrov.com\/guide\/wp-json\/wp\/v2\/posts\/830\/revisions\/1633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.diamondtrov.com\/guide\/wp-json\/wp\/v2\/media\/1579"}],"wp:attachment":[{"href":"https:\/\/wp.diamondtrov.com\/guide\/wp-json\/wp\/v2\/media?parent=830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.diamondtrov.com\/guide\/wp-json\/wp\/v2\/categories?post=830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.diamondtrov.com\/guide\/wp-json\/wp\/v2\/tags?post=830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}